The world sighs its collective sigh. One of admiration and adoration for the most popular 18-year-old on the face of the planet. May 3 was the long-awaited day, the day that finally brought millions of dedicated fans the music video for “Boyfriend.”
“No, no, I won’t be dressed up as Buzz Lightyear,” said Bieber, days before the release of his latest music video, ‘Boyfriend,’ “I think there’s some copyright issues. I can’t use that.”
Bieber, however, was indeed flying high in his latest music video — after all, when you’ve got upwards of 10 music videos with more than 10 million to 100 million views each, you have to show up when a new one is released.
March 26 was the release date for “Boyfriend” off his upcoming album “Believe” (release date June 19th). But the accompanying music video was still in the works. Over the next month and a half Bieber released oodles of “previews” of the video, each one besting the last in terms of greatness.
When the actual music video starts up, fans are quickly familiarized with the dripping icicles, groping hands on Justin, and slow motion water rocked on some speakers by Justin’s opening swag rap, that they were introduced to in the seemingly endless previews.
But it was all a facade.
The music video quickly pans out to two girls watching this pseudo music video on their iPhone and the video quickly cuts to the real deal. And I love it, and I thank him. Even though the previews were all just for kicks, I could care less. The previews did their jobs by creating hype for the actual release, no matter if they contained actual footage.
The warm rooftop where the music video actually takes place is the perfect setting. A relaxing getaway where Justin is able to steal away with the Selena Gomez look-alike that the web has been chatting about for the past week.
As detailed in my previous Bieber blog installment, the boy is all grown up. His smooth vocals, killer car, and swaggy demeanor says it all. Justin and 100 of his coolest friends are partying it up on that roof for three minutes and 31 seconds, and I’ll be damned if I ever turned down an opportunity to be a part of something as great.
This music video is the gateway to maturity (save the three second spotlight stealing act of “Chunky Bieber,” — a surefire star of the future), the calling card of a respected artist in the world, and hopefully a bright new beginning for a young man that’s only playing on the idea of being your next “Boyfriend.” What’s the harm in that? Questions, comments, concerns, and general praises to Justin can be directed to [email protected]
